![]() ![]() The letters of the wordmark are tilted to the right with streaks coming off the left side, giving it the appearance of forward momentum. The current version features a darker shade of purple than before. The logo consists of a yellow basketball with ‘Los Angeles’ and the ‘Lakers’ wordmark written across it. The current primary logo, which was introduced in 2001, is a slightly recolored version of the previous design which was introduced in 1976. They adopted their iconic gold-and-purple color scheme along with a new logo and new uniforms in 1966, and that visual identity has see only minor revisions since. The Lakers wore powder blue uniforms with yellow trim in Minneapolis and switched to navy blue uniforms with white trim when they relocated to Los Angeles. ![]() Should it? Who am I to say.The Lakers franchise was established in 1947 as the Minneapolis Lakers and the team carried the nickname with them when they relocated to Los Angeles in 1960, becoming the Los Angeles Lakers. The Lakers are the second most successful franchise in NBA history, having won 16 NBA champions, with five in their first 12 seasons in Minneapolis and another 11 since moving to Los Angeles. Only then did the bowtie detach from the word even now it still keeps evolving. And it had the word chevrolet across the middle of it until the lay 80's. it can serve as an evolutionary path from a wordmark to a brand logo, leaving room to further refine it later.Įver look at how the chevy bowtie evolved? The original wordmark was practically illegible. Once I knew what it was, I saw the cleverness in it, and felt it was a good choice. Personally, when I first saw the new logo, I was like WTF is that. it just helps to remember when we are being subjective rather than objective, and to leave room for other subjective opinions as well. Strong personal opinions, particularly about design, are good. It's good to be spicy, just not toxic (and I didn't take you as toxic, just opinionated lol). They got a symbol and a wordmark, and you just don't like it personally?įor what it's worth, you should have left the earlier comment in place. Just so much personal investment in what they "should" have done. And people upvoted a whole post about Kia. If no one was confused and no buzz generated then they failed. KIA will get there, its logo overhaul, generating free marketing, and all press is good press. No one looks at Mcdonalds M logo and thinks what the hell company is M. Long term confusion is bad, I don’t know if you’re being serious?, we are talking about short term buzz. KIA a stagnant brand is good to add confusion to itself, or maybe romanticize it and call it mystery. Once your audience can predict what’s happening next, they lose interest and walk away. And 1% book an appointment.Ĭonfusion can be good in marketing. Now 30,000 people are searching for “sleek KN Car Logo” learning it’s kia and half are probably bouncing off, but maybe half try to find the car they just spotted because they liked the way it looked. ![]() Join our Discord server Design Subreddits LISTģ0,000 people weren’t searching “what is the logo that is K.I.A”. Please report any posts which break these rules, to maintain the quality of the subreddit. No Candid / Non-Consenting Explicit / Sensitive ContentĬontact / Engage Moderators Appropriatelyįor full explanation of the rules see here. Shared work must have a comment for context and use the green "Sharing Work" flair. ![]()
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